Overview

Ruff Rescues was created as a self-initiated prototype to explore how thoughtful branding and structured front-end design can strengthen a non-profit’s digital presence. The concept centers on a dog rescue organization that promotes adoption, volunteer engagement, and community awareness.

Approach

I began by developing a warm, friendly brand identity that would immediately resonate with animal lovers. The logo, designed in Adobe Illustrator, features a playful wiener dog silhouette where the organization’s name cleverly completes the shape of the dog’s body, creating a memorable and welcoming mark that reflects the rescue’s mission. Once the visual direction was established, I structured the site using HTML, CSS, and Bootstrap within the WebStorm IDE, creating a mobile-first layout that ensures the experience feels inviting and accessible on any device.

The homepage introduces the mission and highlights adoptable dogs through featured cards. A clear “Adopt Today” call-to-action encouraging visitors to adopt a dog. The design system focuses on whitespace, legibility, and consistent color hierarchy for an uplifting and trustworthy tone.

Solution

The resulting website prototype delivers a cohesive, emotionally resonant user experience. The branding aligns warmth and professionalism, while the responsive interface makes browsing, adopting, or volunteering intuitive and enjoyable. Though fictional, the site could easily be adapted into a real rescue organization’s digital presence.

Reflection

Ruff Rescues was an opportunity to merge brand storytelling with front-end execution. From Illustrator sketches to a live coded prototype, the project strengthened my ability to balance visual empathy and technical precision; key skills for crafting digital experiences that inspire action.