Overview

When Pinnacle Legacy Partners launched its new digital presence, the firm needed a logo that visually communicated trust, longevity, and sophistication; qualities essential in the financial industry. The design had to feel established yet contemporary, reflecting both the firm’s deep expertise and its modern approach to wealth management.

Approach

The process began with research into the financial sector’s visual landscape and competitive identities. I explored concepts that balanced traditional symbolism with clean, geometric simplicity, focusing on structure, proportion, and clarity. Early sketches emphasized the idea of an upward “pinnacle” form to subtly represent growth, legacy, and stability.

After multiple iterations, the final mark was refined in Adobe Illustrator using a custom grid and proportional spacing to ensure precision across applications. Typography was carefully selected for legibility and tone, pairing a classic serif for the wordmark with a modern sans-serif accent to convey trust and approachability. A deep navy and gold color palette grounded the brand in confidence and professionalism.

Solution

The resulting logo and brand system work cohesively across all mediums, from web and digital banners to business cards, letterheads, and metal office signage. The scalable vector design ensures versatility, while consistent typographic hierarchy and color usage maintain brand integrity across every touchpoint.

Impact

The final logo was immediately adopted as the cornerstone of Pinnacle Legacy Partners’ brand. It elevated the firm’s visual presence, reinforcing credibility with clients and partners while setting the tone for the new website and all marketing collateral.

Reflection

This project reinforced how a logo extends beyond aesthetics, it’s the visual embodiment of a brand’s promise. Developing PLP’s identity from strategy to execution deepened my appreciation for precision, balance, and the subtle power of typography in shaping perception.